App Development


Motion 9 Studios App Development Process


 Most of our clients have a killer app idea, but don’t know where to start and how to start. We at Motion 9 Studios are here to help.  We follow a stringent process while developing mobile apps for our clients. There are seven phases in the Motion 9 Studios App Development Process (refer diagram above). 

          1. Idea Phase – During a series of conversations with the client, we understand their requirements. Based on our experience, we offer our suggestions that will help our clients to polish their ideas.  In our experience, this is the most important phase in the app development process. Most of the requirements are finalized in this phase. The requirements are carefully documented and signed off by the client after a comprehensive and complete review by the client. The project resources (Designer, Developers etc) are also identified in this phase.  Cost and time estimates are then shared with the client.

            Ideation Process

            Ideation Process


          2. Design Phase –  A great way of consolidating the ideation process and putting it into something that is more tangible and easier to visualize is sketching wire frames.  Our experienced User Experience team designs the wire frames. We use the best wire frame tools in the market like Visio, Cacoo etc to sketch the wire frames.

            Wireframes using Cacoo

            Wireframes using Cacoo


            User Experience team also designs the process flow diagrams using tools like Visio, yEd etc. The process flow for a mobile application can be considered like a sitemap for a website. During this stage, we would list the entire flow of the application along with all the screens and decision tree options.

            Once completed , our talented designers design the user interface assets. After the design is approved, the client will be presented with a simulation or storyboard of the app to show how each page should look and function along with the navigation architecture. Tools like invisionapp are used for this purpose.

            The user experience team then prepares the design/specifications document. The design document serves as a ‘Bible’ for the developers to start coding. Database design and Server side design (if required) are also completed in this phase.

          3. Development and Implementation – The app development and coding brings your app to life. At this stage, the development team takes over and creates the core functionality of the app. This can include database tables, navigation, social media integration etc. During this phase, the team will conduct a series of alpha testing and beta testing to ensure the app functions according to the client requirements. We use Testflight for beta testing.  

          4.   Launch – Releasing your application to the App Store or Google Play can be quite intimidating , but don’t worry, we are there to help. We will deal with preparing the app store submission,  uploading the app and also everything that will help you submit the app for review. We also provide support to prepare an attractive app store description for the app and also guide you on how to select the best keywords for the app.

          5. Post production maintenance - We will provide post production maintenance support up to a specific time (to a year in most cases) based on the mobile application we developed for you.  Any post launch undetected defects in the application or mismatch between the client requirements and the developed mobile application will be fixed for you for FREE.

          6. Guidance – Many start-ups are new to the mobile application industry. Especially for them, we provide expert knowledge and guidance on how to market their newly launched app. Essentially, planning your marketing strategy starts prior to developing your app. Most businesses are still struggling to find their footing in this brave new arena in a way that serves their unique brand and style. Don’t worry, we are there to help.